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What turns a healthtech project into a story journalists will actually want to cover? I share what I look for in NHS and healthcare case studies, from patient outcomes and clinical impact to evidence, expert voices and the numbers that really matter.

Choosing the right healthtech PR agency takes more than finding someone who can write a good press release. From understanding the NHS and health technology to spotting strong customer stories and knowing which media really matter, here’s what to look for when choosing PR support for your healthtech business.

Andy Burnham's appointment as Prime Minister has put prevention, neighbourhood health and tackling inequalities firmly in the spotlight. But for many NHS organisations, these priorities aren't new. This article explores what his government's agenda could mean for healthcare communications and why telling existing stories well may be more important than creating new ones.

How do you turn a population health dashboard into a story that captures national attention? This case study explores how Bell Health secured Forbes coverage by putting people, not technology, at the heart of the story.

How much should your organisation budget for PR? From start-ups and charities to NHS suppliers and health tech businesses, this guide explains typical healthcare PR costs, what drives pricing, and how Bell Health supports organisations with packages starting from £950 per month.

Getting media coverage in healthcare is about more than having a list of journalist contacts. Understanding who covers NHS technology, digital transformation, AI, patient safety and healthcare policy can help health tech companies tell the right story to the right audience. Here's a practical guide to some of the key journalists and publications shaping the UK health tech media landscape.

A GP practice in Stockport has cut overall antibiotic prescribing by 15% after using a near real-time data dashboard to identify prescribing variation, review repeat antibiotic use and support antimicrobial stewardship. The initiative has also reduced broad-spectrum antibiotic prescribing and improved compliance with NICE guidance.

NHS Cheshire and Merseyside ICS has released data showing a 48 per cent reduction in A&E attendance in targeted areas using a data-driven neighbourhood care programme

Northamptonshire has been named the most digitally mature integrated care system in England, marking a significant turnaround for a system that was among the lowest performing just two years ago.

Digital health companies must focus more on communicating real-world impact as the sector grows and becomes increasingly competitive.

Reflections on UK health tech in 2026, including NHS productivity, population health, Digital Health Records, remote monitoring and the shift to community care.

From pilots to real-world impact, Digital Health Rewired 2026 showed how the NHS is starting to scale digital transformation. The challenge now is clear: turning proven success into system-wide change.

AI-powered search is changing how healthcare organisations are discovered, interpreted and trusted. For digital health, medtech and healthcare providers, visibility now depends on authority - not volume. Here’s what that means in practice.

NHS England’s move to publish productivity data showing how digital and technology use contributes to performance marks a significant shift. For both NHS providers and health tech suppliers, this turns adoption into a measurable performance signal - with strategic, reputational and commercial implications.